Marketing analytics: data-driven techniques with hniques with Microsoft Excel

Subjects

• Microsoft Excel (Computer file)
• Marketing research
• Data processing.
• Electronic spreadsheets

Details

• Publisher
  Indianapolis :John Wiley & Sons,2014.
• Language
  English
• ISBN
  9781118373439
• Year
  2014
• Format
  xxx, 690 p. :illustrations, charts ;24 cm.