Public relations: the profession and the practice

Deals with public relations in the overall context of organizational communications.

Subjects

• Public relations.
• Public relations

Details

• Publisher
  Boston, Mass. :McGraw-Hill,c1997.
• Edition
  4th ed.
• Language
  English
• ISBN
  0071140328
• Year
  1997
• Format
  xv, 508 p. :ill. ;24 cm.