Citizen brand: 10 commandments for transforming brands in a consumer democracy

Subjects

• Brand name products
• Branding (Marketing
• Consumers' preferences
• Motivation research (Marketing)

Details

• Publisher
  New York :Allworth Press,c2002.
• Language
  English
• ISBN
  158115240X
• Year
  2002
• Format
  xxxvii, 249 p. :ill. ;23 cm.